Benefits and Services
Members have access to attend worldwide meetings and events.
Think Tanks The ability to tap fellow council members for thinking and “brainstorming” marketing problems and opportunities, is a very powerful asset. Few, if any, organizations can offer convenient and timely access to the best luxury marketers “on demand” as The Luxury Marketing Council routinely, strategically and selectively does. We call the ‘partner members,’ develop an executive white paper preface to the Think Tank event by working with your marketing team, find a member to host, facilitate and moderate the discussions, and write an executive summary of the discussions for the client council member. Every one learns. Everyone win's.
Networking The ability to pick up the phone and call member companies locally, nationally and globally, some 2,000 CEOs and CMOs, and discuss marketing, budgeting, customer related issues is extremely powerful.
Relationship Brokering Routine and regular “putting together” of members interested in working together on joint promotions, collaborations and partnerships to share best customers and generate synergies.
Association Being in the company of the most prestigious luxury product and services companies, and having personal access to decision makers enhances your brand too. Access and Invitation To Luxury Marketing Council Chapter Events Nationally and Internationally, members have access to other chapters in other capital cities globally. Calendars of events and member lists are published for all chapters of The Luxury Marketing Council Worldwide.
Executive Roundtable / Best Practices Mornings The idea exchange and exploration of critical marketing issues and topics in a comfortable climate with very smart marketers is one of our biggest selling points. Topics have included Direct Mail Loyalty Programs, The New Media, The Power of Customer Service, The Aesthetic Conventions of Luxury Marketing, Collaborations: Business and the Arts, Effective Public Relations: Case Histories, Women of Substance and Influence, Leveraging the Brand: Corporate Reputations as a Quantifiable Asset, Luxury and the Internet, and CEO and Publishers’ panels.
Regular Access To Interested Media We routinely and frequently refer members to journalists looking for specific points of view on different industry groups and trends in the luxury market and among consumers of luxury products and services.
CEOs Only These off site lunches are topic specific and CEO-only programs.
Benchmarking Reports The Luxury Marketing Council regularly surveys members on specific marketing practices, issues and trends. We have investigated “Best Practices of Best Companies in Reaching Best Customers” “ What Keeps Luxury Marketers Awake at Night,” “Best Practices of Companies Who Have 'Gone Global' In Leveraging Their Brands,” “ Strategic Giving and Philanthropy Among Luxury Marketers,” “How Luxury Marketers View and Use the Marketing Mix: Allocation of Resources” to name a few.
Luxurycounciltexas.com Web Site Posts event calendars, detailed member company and contact list for members, affords ample opportunities to communicate with members and to post promotions and promote member company interest and profiles.
Access To Member and Prospective Member List Some 1,700 names, telephone numbers, e-mail addresses available to members only for special member targeted mailings and promotions.
Executive Retreats / Offsites Opportunities for members to build relationships and discuss in a relaxed setting issues and a wide range of collaborative marketing opportunities.
Common Practice Surveys Enhance potential for productive collaborations, The Luxury Marketing Council conducts practice surveys of members’ marketing and promotional practices.
Tailored Research Initiatives The Luxury Marketing Council periodically conducts specific research projects and polling exclusively for members
Research Library The Luxury Marketing Council in NYC had maintained a research library of current research by leading publications, institutions on the luxury customer and trends in the luxury market domestically and internationally
Routine and Frequent Invitation to Council Member Events, Participation in Member Clubs (Monaco Government Tourist Bureau’s Le Diamant Rouge which offers members special discounts and opportunities when visiting Monaco, for example), promotions, complimentary subscriptions to member publications: Departures, Gourmet, Deloitte & Touche Review, Sotheby’s Preview, Sotheby’s International Realty Domain and others.